DIGITAL BURN AWARENESS CAMPAIGN

In 2019, a pioneering digital campaign was launched through a collaboration between the Reconstructive Science Unit and WAU Animation Sdn Bhd, creators of the popular children's series Ejen Ali. The initiative aimed to address the issue of burn injuries using innovative digital platforms. The campaign leveraged the widespread appeal of digital media to reach a diverse audience. The animated series, designed to educate and raise awareness about burn injuries, was meticulously crafted to ensure it resonated with viewers globally. By harnessing the storytelling capabilities of animation and the expansive reach of digital platforms, the campaign not only raised awareness but also set a precedent for future public health initiatives utilizing digital media.